Low Click Through Rates Being Attributed To Interest-Based Ads!

I don't seem to be the only Adsense Publisher that is experiencing a low click-through-rate with their Google Adsense sites! I have been browsing some adsense-related boards and there have been many people posting about experiencing the same thing as well.

The low CTR seems to be attributed to Adsense providing interest-based ads. What this means is that - for example - if someone has just visited a site about flowers and then visits your site which is about cars, then the ads that they see will be about flowers and NOT what your site is about which is cars. In other words the google adsense ads that will be appearing on your car-related site will be more about flowers than about cars! Of course this will seriously decrease the number of potential clicks that your site may get.

You would think that interest-based ads would provide more in potential clicks because the ads are being based on the interest of the site visitor but it doesn't seem to be working out that way - at least not for the Adsense publishers who's postings I have seen - including mine!

There also doesn't seem to be a way to opt out of interest-based ads for the ads that are appearing on one's site.

There has also been talk of "ad blindness" meaning that visitors to Google Adsense ad sites are becoming more and more "blind" to the adsense ads that are appearing - meaning that they are not clicking on the ads.

I'm sure that there has got to be some kind of solution to this! I just haven't found out what it is yet - LOL!

Click Through Rates & ECPM's

Here is a quick look at my Adsense numbers for today!

It is my intended goal to have at least a 10% click-through-rate.....

As you can see from the screenshot above my ctr rate is better than I expected!

As an average number I have seen postings from others saying that a 2% click-through-rate is what one should expect to get on the average.

Of course having a high ctr means that visitors to my site are clicking on the ads which means that either the ads are relative to the content on my sites and / or the ads that are appearing on my sites are appealing enough to get visitors to click on them. I also did some research on my sites to find what keywords that were related to my site were getting as far as web traffic was concerned. I made a customized list Of popular keyword & search terms for my own sites and you are seeing the results from the screen shot above. Basically what this involves is finding the most popular keyword search terms that people are typing into the search engines and putting those keywords in my site(s). I also do this kind of work for my clients as well but I also have done this for myself.

If you are having a low ctr rate with your blog it means that the visitors to your site are not clicking on the adsense ads that are appearing on your site. There could be a number of reasons for this. The google adsense ads that are appearing on your site may not be related to the content on your site and that is one reason that visitors to your site are not clicking on the ads. To solve this problem you have to use more popular keyword search terms that are related to the content of your site(s) and then watch as your click-thru rate(s) increase.

Another thing that you should take a look at are your ecpm rates as well. The ecpm rates mean the average cost per thousand clicks. It's a very complicated thing but to make it more simple, the higher your ecpm rates are that means the higher you earnings per click! As you can see from the screen shot above my ecpm rates are at least $50 or better!

So how do you get higher ecpm rates? The answer is that you have to put more high-paying keyword content into your site(s) so that you will earn more per click when visitors to your site(s) click on your Google Adsense Ads.

I have been using my own high-paying keyword list to put more higher-paying keyword content into my sites and you can see the results that I have gotten by looking at the screen shot above.

So if you want to earn more Google Adsense earnings per click then you will have to put more higher-paying keyword content into your site(s) so that you will be earning more per click.

Working To Bring Those Adsense Earnings Up!

If your Google Adsense earnings are down and you want to work to make your Google Adsense earnings go up then you have to identify your Adsense "problem areas!

Take a look at the screenshot below:



These are my Adsense numbers for today - so far!

Take a look at my adsense click-thru-rate. As an adsense publisher my goal for Adsense click thru rate is to have at least a 10% ctr on my adsense earnings. Now there have been times when my adsense click through rate has been higher and there have been times when my adsense click-thru-rate has been lower. But as you can see from the screenshot I am pretty much within my Adsense click thru rate goals.

How do you get a high adsense click thru rate? To get a high click through means that a good portion of the people that visit your adsense site are clicking on your adsense ads. That may be because the adsense ads that are appearing on your site are relative to the content on your site OR the adsense ads on your site are NOT relative to the content on your site BUT the adsense ads that are appearing on your site are interesting enough that they are being clicked on anyway.

Now take a look at the ecpm which means the estimate cost per click. That number means that the average price of the clicks are getting are in that number range. So this is another good example of how adsense publishers can incorporate higher-paying keywords into the content of their site so that they can earn more money per Adsense ad that gets clicked on their site.

If your Adsense earnings are down don't whine or complain about it.

Do something about it!

Is It Possible To Get A High Click Through Rate With Adsense?

Is it possible to get a high click through rate with an Adsense Ad? Just take a look at the screen shot below!

Here you see a click through rate of over 90% from one of my client's blogs!

So YES it is possible to get a high click through rate!