Click Through Rates & ECPM's

Here is a quick look at my Adsense numbers for today!

It is my intended goal to have at least a 10% click-through-rate.....

As you can see from the screenshot above my ctr rate is better than I expected!

As an average number I have seen postings from others saying that a 2% click-through-rate is what one should expect to get on the average.

Of course having a high ctr means that visitors to my site are clicking on the ads which means that either the ads are relative to the content on my sites and / or the ads that are appearing on my sites are appealing enough to get visitors to click on them. I also did some research on my sites to find what keywords that were related to my site were getting as far as web traffic was concerned. I made a customized list Of popular keyword & search terms for my own sites and you are seeing the results from the screen shot above. Basically what this involves is finding the most popular keyword search terms that people are typing into the search engines and putting those keywords in my site(s). I also do this kind of work for my clients as well but I also have done this for myself.

If you are having a low ctr rate with your blog it means that the visitors to your site are not clicking on the adsense ads that are appearing on your site. There could be a number of reasons for this. The google adsense ads that are appearing on your site may not be related to the content on your site and that is one reason that visitors to your site are not clicking on the ads. To solve this problem you have to use more popular keyword search terms that are related to the content of your site(s) and then watch as your click-thru rate(s) increase.

Another thing that you should take a look at are your ecpm rates as well. The ecpm rates mean the average cost per thousand clicks. It's a very complicated thing but to make it more simple, the higher your ecpm rates are that means the higher you earnings per click! As you can see from the screen shot above my ecpm rates are at least $50 or better!

So how do you get higher ecpm rates? The answer is that you have to put more high-paying keyword content into your site(s) so that you will earn more per click when visitors to your site(s) click on your Google Adsense Ads.

I have been using my own high-paying keyword list to put more higher-paying keyword content into my sites and you can see the results that I have gotten by looking at the screen shot above.

So if you want to earn more Google Adsense earnings per click then you will have to put more higher-paying keyword content into your site(s) so that you will be earning more per click.